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How to Take Part in the Booming App Market

The release of Pokemon Go rocked the world with every almost smartphone carrying the virtual game. People roamed around, eyes glued to their screens as they caught pokemon in the augmented reality. It’s not the first time that a mobile application had gripped the world in its clutches. Chances are, you have downloaded at least one of the following mobile games: Flappy Bird, Candy Crush, Clash of Clans, and Angry Birds.

It has actually become a trend for mobile applications. Every two years or so, a mega-hit causes a flood of people to download an initially addictive game before it becomes history. And the next big app could be your next huge profit. When Pokemon Go hit the app store, Nintendo’s shares boost like a rocket launched into space. The stock was initially flat but after the release, it added as much as $12 billion. However, it later declined by 18% or nearly a $7 billion, the biggest decline in the stock’s history since 1990, after investors realized that it was not actually producing the game. In any case, you can see the instant effects of a hit mobile application. In light of this, we researched and summarized the ways you can do to take part in this revolutionary market.

1. Get to Know About the App

Investing in a mobile application requires research and establishing relationships with the founder. So first, you have to find a potential app to invest in, set a rapport with the founder, and get to know more about the app. At this point, you would have to speculate whether it will be a hit or not. The hard thing is, even the most useful and interesting apps sometimes don’t get as much attention. Still, it’s better than blindly guessing which ones are the next big apps.

2. Be Aware of the Latest Trends

The thing about apps is that it’s online. This means that people are connected. And when a mass of people are collectively alert 24/7, chances are when something amazing happens, there’ll be a trend. Know what’s in and what’s not. For example, apps that utilize your camera seem to be popular as seen in Snapchat, Instagram, and iMessenger. Online shopping apps are also becoming big. Don’t forget about food and drink apps in this time where being healthy is trendy. In short, know the market.

3. Invest and Diversify

Now that you know what you want, start investing. However, don’t forget to diversify. Like traditional stocks, not all mobile apps will continue on that momentous path. Some will shine and some will definitely flop. So hedge your investments and diversify.
The app market is definitely here to stay. With the mobile industry continuing its development, mobile applications will remain profitable.

Created by : Samantha
Published : 29 Sep 2016

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